Pepsi Max produced a commercial in Israel as part of its Top Street Food project, in which the company, along with a committee of experts, ranked the 50 best street food venues in Israel.
Pepsi recruited Larry Thomas, the actor who played the memorable Soup Nazi character in Seinfeld, to star in a commercial in which he roams the streets of Tel Aviv, searching for the perfect meal and a drink to wash it down.
As Adiv Sterman wrote in The Times of Israel,
The YouTube ad begins with two visibly frightened individuals at a typical grilled meat joint as they carefully serve Thomas “one steak with pita, with tahini and harif (spicy flavoring), and one “kruvit (cauliflower) with salsa.”
The two sidle up to Thomas cautiously as they offer him the dishes, apparently so as not to raise his ire, and wait for his approval as he tastes the food.
“This is yummy!” Thomas, dressed in a cook’s uniform, finally yells in a characteristically stentorian voice, to the relief of all those around him.Does he get to deliver his famous line "No soup for you!" or does he become the object of a similar denial by an Israeli food server? Watch the video and see for yourself.
And if you want to see if your favorite street food store in Israel made the list, check it out here.
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