Thursday, March 16, 2023

Throwback Thursday Musical Special: Herb Alpert and the Tijuana Brass Play "A Taste of Honey"

Today we're turning the calendar back to 1965 when American trumpeter Herb Alpert performed A Taste of Honey on the Ed Sullivan Show. He recorded five No. 1 albums among 28 albums on the Billboard chart; achieving 14 platinum albums and 15 gold albums; and earning nine Grammy Awards. He has sold 72 million records worldwide.

A native of California, Alpert is the son of Tillie (née Goldberg) and Louis Leib Alpert. His parents were Jewish immigrants to the U.S. from Radomyshl (in present-day Ukraine) and Romania. Alpert's philanthropic donations include the Louis and Tillie Alpert Music Center in Jerusalem, which brings together both Arab and Jewish Students.

At age 87, Alpert is still performing. He has concerts scheduled in 10 Canadian cities and in London in April, May, and June.

During a visit to Tijuana, Mexico, Alpert happened to hear a mariachi band while attending a bullfight. Following the experience, Alpert recalled that he was inspired to find a way to express musically what he felt while watching the wild responses of the crowd, and hearing the brass musicians introducing each new event with rousing fanfare. Alpert adapted the trumpet style to the tune, mixed in crowd cheers and other noises for ambience, and renamed the song "The Lonely Bull". In the US, "The Lonely Bull" was a hit  in 1962, peaking at #6 on the Hot 100.

Originally the Tijuana Brass was just Alpert overdubbing his own trumpet, slightly out of sync. By the end of 1964, because of a growing demand for live appearances by the Tijuana Brass, Alpert auditioned and hired a team of crack session men. 

The band debuted in 1965, and became one of the highest-paid acts then performing, having put together a complete revue that included choreographed moves and comic routines written by Bill ("José Jiménez") Dana.  

Enjoy!

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