|The Israeli Billboard|
|The Israeli Billboard on a Street in B'nai B'rak|
When it became known that the latest Smurf movie Smurfs: The Lost Village included Smurfette, the blonde girl Smurf, the PR company promoting the film confirmed that it had removed images of Smurfette from promotional material in order to avoid causing offense to the central Israeli town’s residents.
As Sue Surkes wrote under the headline Smurfette too Sexy for ultra-Orthodox City in The Times of Israel,
A SPECIAL NOTE FOR NEW EMAIL SUBSCRIBERS: THE VIDEO MAY NOT BE VIEWABLE DIRECTLY FROM THE EMAIL THAT YOU GET EACH DAY ON SOME COMPUTERS AND TABLETS. YOU MUST CLICK ON THE TITLE AT THE TOP OF THE EMAIL TO REACH THE JEWISH HUMOR CENTRAL WEBSITE, FROM WHICH YOU CLICK ON THE PLAY BUTTON IN THE VIDEO IMAGE TO START THE VIDEO.Bnei Brak, a mostly ultra-Orthodox city, has an ordinance that prevents the hanging of posters of women that “might incite the feelings of the city’s residents.”Other entertainment icons to have been erased from advertising posters in Bnei Brak and Jerusalem — which also has a large ultra-Orthodox community — include Jennifer Lawrence, star of the Hunger Games, and Tinkerbell, the cartoon character from Peter Pan.Smurfette, brought to life in the movie with the voice of pop star Demi Lovato, plays a leading role in the new film. Along with Brainy, Clumsy and Hefty, she gets to race through the Forbidden Forest to discover what is said to be the biggest secret in Smurf history. The Hebrew word for Smurfs is Dardasim.