Thursday, September 17, 2015

i-Shiva - An iPhone App Satiric Commercial - Dark Humor But Still Funny


Sitting shiva is not a subject you would expect to be the basis of a funny commercial. But there is a long history of dark humor over the centuries during which Jewish jokes and anecdotes developed.

With more than one million apps available for the iPhone, it was just a matter of time until one surfaced that dealt with sitting shiva.

Nathan Firer followed a Jewish tradition of turning tragedy into comedy when he lost his father last year. The former lawyer turned comedy writer and producer used his powers of observation and exaggeration to satirize what typically occurs at a house of mourning during the seven day long shiva period. He created a funny mock commercial for a new iPhone app called i-Shiva.

In the video below, the announcer asks "Are you down on your luck, homeless and hungry yet own a smart phone? Are you a foodie in search of your next blog-worthy meal? Are you totally stoned and have the munchies? Then i-Shiva is the app for you! i-Shiva is the new revolutionary smart phone application that will guide you to the nearest shiva call within 18 miles of your location."

From there it gets funnier and funnier, with the app even including a database of which yentas to avoid when visiting and fressing at the shiva house.


Enjoy!

(A SPECIAL NOTE FOR NEW EMAIL SUBSCRIBERS:  THE VIDEO MAY NOT BE VIEWABLE DIRECTLY FROM THE EMAIL THAT YOU GET EACH DAY ON SOME COMPUTERS AND TABLETS.  YOU MUST CLICK ON THE TITLE AT THE TOP OF THE EMAIL TO REACH THE JEWISH HUMOR CENTRAL WEBSITE, FROM WHICH YOU CLICK ON THE PLAY BUTTON IN THE VIDEO IMAGE TO START THE VIDEO.)



(A tip of the kippah to Seth Front for bringing this video to our attention.)