1. Why are there so many ways to spell Chanukah?
2. Why do people eat latkes and what's with all the donuts now?
3. What do we light on Chanukah -- a menorah or a Chanukkiah?
4. How many candles do we need for all eight nights of Chanukah?
5. Why don't Jews have better Chanukah songs?
Esther D. Kustanowitz is a Los Angeles-based writer and consultant specializing in social media, pop culture, and Jewish community conversation. In August 2015, Esther became Editorial Director at GrokNation.com, a blog and web community founded by actress, neuroscientist and mom Mayim Bialik. Esther is also Contributing Writer at the Jewish Journal of Greater Los Angeles, where she writes on topics ranging from comedy to grief, from women in Jewish leadership to social media culture.
Esther is frequently sought out as a source on social media engagement and culture, and is known as one of the Jewish nonprofit world’s social influencers. Most recently, she was named to JTA’s list of influencers on “Jewish Twitter.”
She is also Jewish Humor Central's Los Angeles Bureau Chief and "First Daughter." In 2007 she convinced her father to found Jewish Humor Central and educated him in the skills of blogging. As she likes to say, "The tree doesn't fall far from the fruit."
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