Hitorerut, created in 2008 to represent the capital’s students and young people at City Hall, is promoting the campaign on its Facebook page – accompanied by a series of online flyers, designed by members, which depict the Holyland’s massive spread of apartments and lone high-rise tower in various “creative” adaptations.
In one such flyer, the apartments and tower are portrayed as piles of excrement, with the slogan “Holy-S**t!” in bold Hebrew letters above.
In another flyer, the apartments and tower are left intact, although manipulated slightly to resemble a hand extending its middle finger. The text above reads, “This is how bad they screwed you.”
All the flyers end with the phrase “Returning the land to the city.”
(Top photo by Adiel Io, middle and bottom photos by Eitam Tubul)Organizers of the campaign told The Jerusalem Post that, first and foremost, the flyers were meant to shed a humorous light on an otherwise “depressing and sad chapter in the city’s history.”
“We wanted to make people smile a bit because we know how upsetting this whole affair has been,” Merav Cohen, a Hitorerut member and organizer of the campaign, told the Post.
But beyond the humor, Cohen said that the campaign was meant to enact real change with regard to the property where the now-infamous housing project sits.
“We want the unused sections of the Holyland site to be turned into something that benefits all residents of Jerusalem and not just a select, wealthy few,” she said.