Tuesday, September 9, 2014

Here Come the Rosh Hashanah Music Videos: IKAR Congregation in L.A. Gets Off to an Early Start with "Hallelujah"



IKAR, an innovative progressive spiritual community in LA, commissioned a joyous and inspiring music video, Hallelujah, to help celebrate their 10th birthday and the arrival of the High Holidays. It's the first of a series of special videos that we'll be running as we count down to Rosh Hashanah.

Over 100 people are featured in the vibrant video, including IKAR members and friends, spanning the age spectrum and reflecting the diversity of the IKAR community.
 
The video was conceptualized and directed by Salvador Litvak, co-founder of Pictures From the Fringe, a small L.A. based production company. Litvak is also known as The Accidental Talmudist and writer/director of "When Do We Eat?" and "Saving Lincoln". It was filmed in a section of  colorful downtown LA, for an urban desert feel.
 
The music is  by Judeo, a music project fronted and crafted by "rock cantor" Hillel Tigay. Tigay created mesmerizing tunes that IKAR uses for the High Holidays and year-round; the Judeo sound is an eclectic blend of Tigay’s past influences –- the seven years of music he has been making for IKAR and his past as a pop musician.

We should note that Esther Kustanowitz, daughter of Jewish Humor Central founder Al Kustanowitz, works part-time at Pictures From the Fringe and can be seen for a fleeting moment at precisely 3:33 of the video.

Enjoy!


(A SPECIAL NOTE FOR NEW EMAIL SUBSCRIBERS:  THE VIDEO MAY NOT BE VIEWABLE DIRECTLY FROM THE EMAIL THAT YOU GET EACH DAY ON SOME COMPUTERS AND TABLETS.  YOU MUST CLICK ON THE TITLE AT THE TOP OF THE EMAIL TO REACH THE JEWISH HUMOR CENTRAL WEBSITE, FROM WHICH YOU CLICK ON THE PLAY BUTTON IN THE VIDEO IMAGE TO START THE VIDEO.)