Sunday, August 15, 2010
What do you do if you are a Chabad synagogue that offers free tickets for the High Holidays and wants to let everyone know about it? Who is your best spokesman? Maybe the Lubavitcher Rebbe? Nope, guess again. It's Larry David, creator and star of the hit HBO show, Curb Your Enthusiasm.
That's exactly what Chabad of East Brunswick, New Jersey is doing to promote its Rosh Hashanah and Yom Kippur services starting on September 8th. The services are free of charge, with no membership or affiliation required, but there is a suggested donation of $36 per person, or $118 per family.
East Brunswick Chabad has taken a video clip from the episode of Curb Your Enthusiasm where Larry enlists his agent to find a scalper who will sell him two tickets to Larry's Temple, and uses it as a basis for a High Holiday commercial, posted on its own web site and on YouTube.
East Brunswick Chabad used only a short clip from the show. If you want to see an extended (7 minute) version of the episode and find out what happened to Larry when he walked into the synagogue, it's available on YouTube. Enjoy!