Monday, August 23, 2010

Funniest Israeli Commercials: "Must Be Sexy" Bubble Gum - Eighth Of A Series

Must gum, manufactured by Elite Strauss in Israel, introduced a series of "Mood Gums".  They engaged the Israeli advertising agency Keta Keta, to produce commercials for the new line. 

The message that they're trying to convey is that Must freshens up your day and makes each routine moment fun. The agency created three viral clips to create buzz for the three mood gums: Must Be Sexy, Must Be Active, and Must Be Easy.  Here is the Beach Samba commercial for Must Be Sexy gum.

We've been looking for the gum at our local retailers of Israeli products but haven't been able to find it.  Must Be Discontinued.

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