Erica Tucker is no stranger to sugary battles. The baker has proven herself to be a valiant fighter on the Food Network’s “Cupcake Wars.” With the expansion of her delivery and catering baking operation into the Sweet E’s Mini-Bake Shop off the corner of Pico/Robertson—LA’s own Jewish quarter—her war has become a religious one.
The native-Texan has definitely made kosher way more hip and glamorous with her red carpet style opening on November 18. Pictures of her Tinsletown clients were served up as marketing frosting near the neat displays of the “mini-cakes” and other goodies.
But the LA branch of Magnolia Bakery has proven a stalwart kosher cupcake warrior. Founded in 1996 in the Jewish hood of all hoods—Manhattan—the New York favorite was bought by Steve Abrams in 2007. The good Jewish boy opened three new branches in New York and made them all kosher. The LA branch opened this past July on the corner of Third Street and Orlando, not far from the other Jewish quarter—Third/Fairfax—bringing back some kosher bakery glory to a hood overshadowed by the rise of Pico/Robertson.